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Exploring how counterfactual thinking and memory influences decisions
The research sheds new light on our adaptive ways of inferring value on the unknown.By Sarah Steimer We don’t know what we don’t know — but our brains...
Certain visual qualities make symbols more memorable or forgettable, suggesting we can strengthen these simple communication devices
New research out of the Brain Bridge Lab points to clear and interpretable design rules for creating better symbols.By Sarah SteimerSymbols can transc...

