News
Exploring how counterfactual thinking and memory influences decisions
The research sheds new light on our adaptive ways of inferring value on the unknown.By Sarah Steimer We don’t know what we don’t know — but our brains...
Certain visual qualities make symbols more memorable or forgettable, suggesting we can strengthen these simple communication devices
New research out of the Brain Bridge Lab points to clear and interpretable design rules for creating better symbols.By Sarah SteimerSymbols can transc...
Study finds 2-year-olds already expect ingroup loyalty to trump personal preferences when outgroup individuals are present
The research suggests that the human capacity to understand outward shows of ingroup loyalty emerges remarkably early.By Sarah Steimer When rival grou...

